Jobseekers and career changers take note – – allocating your time via the 60-30-10 rule maximizes your search efforts; therefore, this tried and true method is worth revisiting. Whether you spend ten hours a week or 40 hours a week on your search efforts, how you allocate your time matters. According to the 60-30-10 rule, your time should be spent as follows:

–          60% engaged in face-to-face activities related to your search. This could include informational interviewing, internships, group contact, volunteer experience, professional organization activities, etc.

–          30% through electronic communications, such as networking on LinkedIn and Facebook; making phone calls; internet job searching; email; job boards; listserves, etc.

–          10% writing and revising your professional documents (i.e. resume, cover letter, thank you letters, portfolio, etc.

Face-To-Face Contact (60%) – This category is typically the most challenging for many people; however, face-to-face contact indubitably yields the highest time-worth ratio. Think back to all of the accomplishments you have had in your career to date. I would bet that in one way or another, all of these triumphs have had some direct relation to meeting and forming relationships with people in-person. Face-to-face contact allows you to represent yourself in the best possible light, as well as gather the most accurate information. After all, most people are better represented in-person than on paper. When you meet people, and form rapport, they will be more apt to remember you – and help you.

Electronic Communication (30%) – Electronic communication is used everywhere, especially in the job search. In this day and age, we could spend 100% of our time conducting a search through various forms of electronic communication. Unfortunately, the results won’t be as productive. Of course, some form of electronic communication is necessary — applying on-line, initial connections via email, scheduling appointments, searching for networking opportunities – but these activities should be kept to a minimum. When engaging in any type of electronic communication, first ask yourself if you can get the task done another way. Instead of scheduling an appointment via email, can you call to schedule? Can you submit your application materials in person instead of applying through the Internet? You never know who will answer the phone or on the receiving end of your personally delivered documents. It just might be the guy who has the power to hire you!

Professional Documents (10%) – Preparing and revising your professional documents should take NO MORE than 10% of your search time.  Of course, this is where job seekers derail. Most spend hours upon hours pining over their resume and cover letter, creating a perfect document — which is great — other than the fact that now there isn’t time left for the rest of the job search. Furthermore, when they receive little to no response from their perfectly created documents, motivation and self-esteem hit rock bottom. If a resume and cover letter is necessary for the job search, it should be used only as a last resort, or given when requested by your contact.

Although it may not seem so at times, face-to-face contact still is the most effective way to accomplish most things in life, job search included. The more you increase your in-person contact, the more comfortable you will feel, and the better the results.